فهرست و منابع پایان نامه شناسائی عوامل اثر گذار بر شکل گیری تصویر ذهنی مشتریان وفادار از خدمات شرکت. (مطالعه موردی صنایع غذائی آرتا)
فهرست:
ندارد.
منبع:
منابع فارسی
(1)
(2)
(3)
(4)
(5)
(6)
منابع لاتین
[1] wan-I lee, chih –yuanchang, yu- lunliu" exploring customers' store loyalty using the means – end chain approach" Elsevier 17 (2010) 395-405
[2] hsin hsin chang, su wen chen" the impact of customer interface quality, satisfaction and switching costs on e-loyalty: internet experience as a moderator" Elsevier 24 (2008) 2927-2944
[3] seigyoung auha, simon j. bell b, colin s. mcleodc, eric shih d" co- production and customer loyalty in financial services." www. elsevier.com 83(2007) 359- 370
[4] estela ferngndez-sabiote, Sergio romgn" adding clicks to bricks: a study of the consequences on customer loyalty in a service context" www. elsevier. com 24 (2011) 256 -269
[5] fujun lai a , mitch griffin b, barry j. babin c " how quality, value, image, and satisfaction create loyalty at a chinese telecom" www. elsevier. com 62 (2009) 980 – 986
[6] azize ahina, cemal zehirb , hakan kitapcib" the effects of brand experiences, trust and satisfaction on building brand loyalty, an empirical research on global brands" www. elsevier. com 24 (2011) 1288- 1301
[7] yvind helgesen, jonivarh avold, eriknesset" impacts of store and
Chain images on the' quality-satisfaction-loyalty process' in petrol retailing" www. elsevier . com 17 (2010) 109- 118
[8] Sandra maria correia loureiro, Elisabeth kastenholzl" corporate reputation, satisfaction, delight, and loyalty towards rural lodgingunits in Portugal" www. elsevier. com 30(2011) 575-583
[9] Irene gil, Gloria berenguer, amparo cervera" the roles of service encounters, service value, and job satisfaction inachieving customer satisfaction in business relationships" www. Elsevier. com 37 ( 2008) 921-939
[10] avkiran,n.k berry " loyalty and satisfaction construct in retailbanking- an empirical study on bank customers.' www. ssrn.com 65 (2008) 283-296
[11] jessy john" an analysis on the customer loyalty of bsnl"www. ssrn. com 24 (2009)
[12] kai. Konrad" merger profitability in industries with brand portfolios and loyal customers" www.ssrn.com 28 (2010) 245-264
[13] anca e . cretu a , Roderick j . brodie" the influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective" www. elsevier. com 36 (2007) 230- 240
[14] nha nguyen, gaston leblanc" corporate image and corporate
reputation in customers' retention decision in services " www. elsevier. com 8 (2010) 227-236
[15] rossana de beni, Francesca pazzaglia, simona gardini " the generation and maintenance of visual mental images: evidence from image type and aging " www. elsevier. com 63 (2007) 271-278
[16] frank kressmann, m. joseph sirgy, andreas herrmann, frank Huber, Stephanie Huber, dong-jin lee" direct and indirect effects of self-image congruence on brand loyalty" www. elsevier. com 59 (2009) 955- 964
[17] Sameer hosany, drew martin," self-image congruence in consumer behavior" www. elsevier.com 43 (2011) 745-753
[18] dr.m.i subbhani, research economist, iqra university, khi amber Osman, research economist, iqra university,khi" a study on the association between brand awareness and consumer/ brand loyalty for the packaged milk industry inpakistan " www. ssrn.com (2009)
[19] sanjeet singh baba banda singh bahadur engineering college. Fatehgarh sahib" effect of discounting on the brand image" www. ssrn.com (2010)
[20] Stefan buehler and Daniel halbheer" sehhing when brand image matters" www. ssrn.com (2010)
[21] pappu, r. and p,g. quester" evaluate the factors affecting brand
equity from the perspective of customers using aaker's model" www. ssrn.com (2009)
[22] Raoul v. kubler, sonke albers" the impact of product recall communication on brand image, brand attitude and perceived product quali" www. ssrn. Com (2010)
[23] Frank Kressmanm, M.Joseph Sirgy,Andreas Herrmann ,Frank Huber, Stephanie Huber, Dong-Jin Lee" Direct and indirect effects of self-image congruence on brand loyalty" www. elsevier. com 59(2009) 955- 964
[24] Rossana De Beni,Francesca Pazzagilia,Simona Gradini" The generation and maintenance of visual mental images: Evidence from image type and aging" www. elsevier.com 63 (2010) 271-278
[25] Jean F.Fournier,Sophie Deremaux,Marjorie Bernier" Content,characteristics and function of mental images" www. elsevier . com 9 (2008) 734-748
[26] Atila Yu ksela, Olcay Akgu,"postcards as affective image makers: An idle agent in destination marketing" www. elsevier. com 28 (2007) 714-725